Posts

Before you start

Steps

1. 1

   Start the post and set it up

   Click New Post, then choose AI generated or Manual upload. Step Setup asks for the Brand guide, an optional Reference image group, and the topic — describe what the post is about, in a sentence.

   For a manual post the brand guide and topic are optional. Add a brand guide only if you want AI help writing the caption.

   

2. 2

   Generate the visual

   Pick a format — Single image, Carousel, Story or Motion video — then set the aspect ratio and quality and click Generate image. You can Regenerate, or use Refine image to describe a change in words.

   Refining beats regenerating. "Change the background to a beach at sunset" keeps everything you already liked; regenerating rolls the dice again.

   

3. 3

   Write the caption

   Generate caption writes it from the image and your brand voice. Toggle emojis and hashtags, choose a length, and edit the text freely afterwards.

   Instagram does not support captions on Stories. If you picked Story, any text here is ignored when publishing.

4. 4

   Choose when it goes out

   Publish now, Schedule for later with a date and time, or keep it as a draft.

5. 5

   Pick the channels

   Select the connected accounts to publish to. An account you have not connected yet shows as unavailable here rather than silently failing later.

   No connected account yet means the post cannot go out on that platform. Connect it first in Social Connections.

6. 6

   Review and confirm

   The last step shows the image, caption, timing and channels together. Confirm, and the post moves to Scheduled or Published.

Good to know