A brand guide is what stops AI-generated content from looking generic. You point it at something that already represents your brand — your website, a brand PDF, or a set of images — and Envox reads the colours, fonts and tone out of it.
Do this before you generate any posts. Without a brand guide the AI invents its own look and voice, and you will end up rewriting everything.
Before you start
- Have one good source ready: a live website URL, a brand PDF, or up to 10 images that genuinely look like your brand.
- Nothing else is required. Posts and reference images come afterwards.
Steps
- 1
Create the guide
Click Create Brand Guide and give it a Brand Name — the name you will pick from a dropdown later, so use the brand, not test1.
The brand guides list and create button - 2
Choose a source
Source Type decides what gets analysed:
Source Use it when Website Your site already shows the brand — the easiest and usually the best PDF You have a real brand book Images No site or PDF, but you have consistent visuals — up to 10, jpg/png/webp Prefer Website when you have one. A live page carries colours, fonts and the way you actually write, all at once.
Choosing the source type - 3
Wait for processing
The guide is analysed in the background. Status moves from Pending to Processing to Ready — only a Ready guide can be used by a post.
Failed means the source could not be read — a page behind a login, an image-only PDF, or a site that blocks us. Open the guide to see the failure reason, then try a different source.
The status column in the list - 4
Review the extracted rules
Open the guide to read the Generated Rule Template — the colours, fonts and tone the AI pulled out. This is what every post will follow, so read it once and correct anything wrong.
This is the highest-leverage screen in content generation. Ten minutes editing the rule template saves you from rewriting every caption afterwards.
The generated rule template - 5
Regenerate after a rebrand
When your brand changes, open the guide and click Regenerate. It re-runs the analysis on the original source rather than making you start over.
Good to know
- One brand guide per brand, not per campaign. Campaign-specific wording belongs in the post's own instructions.
- Deleting a guide does not touch posts already published.
- If generated posts keep missing the mark, the fix is almost always in the rule template — not in the prompt you type per post.